A clinical psychologist, Melanie Cancino is busy racking up the hours she needs to apply for her license, so you wouldn’t think she’d have time to create the cute-as-a-button, fandom-inspired jewelry and other baubles featured in her Etsy shop, FemmeDeBloom.
Inspired by her love of Paris, FemmeDeBloom is a veritable garden of handmade geeky goodies, from porg pins, to Mickey Mouse “sweater guards,” to shiny accessories featuring “Stranger Things,” “Parks and Recreation” and Marvel superheroes, to the most adorable earrings featuring famous Disney character couples (like Miguel and Dante from “Coco”).
Melanie’s irresistible wares are infused with the vintage style she inherited from her mother and grandmother and that she has learned to embrace in her everyday life as a fun, confidence-boosting mode of self-expression.
A self-professed “geek from the womb” and daughter of a librarian, Melanie has been a bookworm since childhood with an appreciation for comic books, from superhero fare to more serious graphic novels. She’s also a Riverdale ‘shipper, a Potter-phile, and a diehard Disney enthusiast.
Read more about how this fashionista, foodie, and intersectional feminist encourages her customers to express their love for their fandoms. (And check out her blog too!)
You have an Etsy shop, FemmeDeBloom, where you sell adorable handmade and vintage jewelry. It features a lot of Disney-themed items, but also other fandoms, including Star Wars, “Stranger Things,” and “Parks and Recreation.” How and when did you first begin making jewelry?
My mom introduced me to DIY projects and crafting at an early age so making things has always been a big part of my life so I guess I would say it started when I was kid making beaded jewelry, friendship bracelets, and some clay stuff!
Where do you draw your ideas and design inspiration from?
EVERYTHING THAT I LOVE! This is what I love about having a shop! It is such a fun way to share my love of different fandoms with others and to know I’m not alone in my obsessions. Everything in my shop is inspired by something I love, whether it’s a fandom, color, food, etc.
You started your shop about four years ago. What led you to this decision?
Around five years ago, I started my Etsy shop with Disney-inspired Christmas ornaments because I had made them for my friends the year before and they loved them. I was also unemployed because of starting my doctoral program and I needed additional income so I figured I would give it a shot. The ornaments were surprisingly popular and sold much better than expected! I had so much fun with my Etsy shop those first couple months and wanted to keep it going so I started experimenting with jewelry that I could sell all year. I slowly started adding new jewelry pieces as I experimented with different mediums and the shop just grew from there.
I love your shop’s name. How did you come up with that?
I love everything Parisian and French and I wanted to incorporate something French in the name of the shop, which is why I thought of using the word “Femme,” which means “woman.” Then I thought of “bloom” because I love everything floral and floral print and I also consider myself a woman who is always “in bloom,” e.g. changing, evolving and growing. So basically I put the two together! Grammatically, it doesn’t completely translate to “woman in bloom” perfectly in French because that would be “Femme En Bloom,” but FemmeDeBloom sounds better so I stuck with that, haha!
What items tend to be the biggest sellers in your shop? Do your products appeal to a particular demographic?
The biggest sellers in the shop are usually fandom-inspired pieces for underappreciated characters or characters that you don’t find a lot of merch for. Recently, the Robin Hood and Maid Marian inspired couples pin was really popular and that makes me happy because it’s one of my favorite movies!
In addition, the themed vintage brooch collections I have added to the shop have sold out fairly quickly! As far as demographic, I think my shop attracts primarily females, but I do have male customers/items as well! The age demographic is pretty broad because the fandoms that inspire my jewelry are loved by so many people.
Tell me a little bit about what goes into the process of designing and producing one of your pins or jewelry items? What techniques and materials do you use?
Well, I use several different mediums for my products including shrink film, fabric that I print myself, and clay/resin. The process is different for each piece and it’s kind of lengthy but it always started with an idea! I have lists of different ideas and collections in my shop and sometimes it’s overwhelming because I want to execute all of them.
As for the shrink film pieces, it starts with a digital design that I hand-cut and shrink with a heat gun. I then glaze them twice with acrylic seal/resin and add the backing. With fabric printing, it also starts with a digital design but I print it myself, which is a secret process because it took me forever to perfect! I then use fabric cover buttons for the earrings/necklaces. With clay, I primarily use molds and FIMO or Sculpey clay and glaze with resin.
Where do you get your love of vintage style from?
Definitely from my mom and grandma! My grandmother was a buyer for a department store in the ‘50s and ‘60s and at a young age she would show me photos of her outfits and the different styles she would buy. She also saved some of my mother’s clothes growing up and I inherited them when I got older which was super cool. I also grew up watching old movies with my mom, which definitely is a source of inspiration for me.
You have a blog in which you showcase your own striking vintage style and offer fashion reviews. How did you become interested in fashion? What do you enjoy about it?
Fashion has always been a weird thing for me. As a kid, I struggled with wanting to wear things that I wanted and felt comfortable in vs. what everyone else was wearing. For a while in elementary school, I was obsessed with long T-shirts that I got from the 5 for $10 store and biker shorts and that’s all I wanted to wear (with coordinating colors and shoes of course) but I was made fun of and I remember a girl specifically told me I looked “stupid.”
After that, I feel like I oscillated between wearing what I wanted and “fitting in.” I had periods where I only wore what was trendy and then periods where I did my own thing (e.g., my crazy punk-rock phase in high school and the period of time where I wore only clothes from thrift/vintage stores). In my 20s, I continued to struggle with finding a style that “fit” for me and, now that I think about it, things began to change when I started my Etsy shop.
I was introduced to the world of Disneybounding and learned of all these super-cute vintage inspired small businesses that sold adorable clothes that I fell in LOVE with. I also met people (online and off) who liked the same style as me. It really inspired me to seek after and wear what I love and what makes me feel good about myself. What I enjoy about fashion is how it can express a part of who I am and represent what I love, while also contributing to my self-confidence.
Have you always been into geeky things? What’s your geek origin story?
TBH, I think I came out of the womb a geek, haha. I’ve always been a bit nerdy, starting with my infatuation with books and reading. This came from my mom who is a librarian and also loves books. Reading opened up my world to more geeky things and I’ve been livin’ that geeky life with for as long as I can remember.
Your shop features a Superhero Collection. How did you become interested in comic book characters?
My interest in comic books started around eighth grade when one of my friends introduced me to the Batman comics. I started reading Marvel comics after that as well and my friend and I used to write and draw our own comics about ourselves. I then became interested in graphic novels during college, when I took a class on them for my English major. That opened me up to a world of graphic novels about more serious topics (e.g. “Persepolis,” “Maus”) and it was awesome.
Who are some of your favorite superheroes?
My favorite superheroes are Wonder Woman, Mystique from X-Men, and Shuri from Black Panther. I LOVE female superheroes because they are often underrepresented or misrepresented in the comic book world, which makes me sad. I think there is now a bigger female fan base for superheroes so I’m hoping that more females begin to get their own movies and become more integral to storylines, rather than just being side characters or the romantic interest.
You also have a Femme Foodie Collection. Are you a foodie in real life?
Yes, yes, yes. I am a huge foodie! Eating is my second favorite thing to do after sleeping. I love dessert but I also love savory foods and I pretty much like everything. I don’t discriminate! I also love trying new food places or novelty dessert shops.
I personally love your Girl Power Collection. Why is girl power important?
Aww, yay. My Girl Power collection makes me so happy! I consider myself an intersectional feminist, which means that I believe in the empowerment and equal treatment of all people regardless of not just gender/sex, but also sexual orientation, gender identity, race/ethnicity, social class, disability status and the other factors that lead to marginalization in our society.
So for me, the girl power collection is about empowerment and challenging the standards of normality. I definitely plan to add a lot more to this collection because I have so many ideas! I hope to also use the collection to raise awareness and funds for several organizations that support marginalized groups.
As a woman, is there anything you’d like to see change in the world of fandoms?
Definitely. I would really like to see more diversity in regards to females represented in all fandoms. I would actually like to see more diversity in general in fandoms and I think we are headed in that direction, I just hope it continues to increase!
You’ve designed a fair amount of Star Wars jewelry. What are your thoughts on the upcoming Han Solo movie?
I AM SO EXCITED. I tend to be excited about anything Star Wars and I don’t listen to anything anyone says when it comes to criticism about the new movies. I just enjoy them. Well, with the exception of Jar Jar Binks, haha. I am very excited about it and am already brainstorming some Solo-themed ideas for the shop before it comes out!
Porgs? Yes or no?
YASSSS. Omg, I love them and I want one for a pet! I have one porg pin/earrings in the shop but I think I may be making more porg-themed things because I love them!
What was your introduction to Star Wars?
I honestly don’t remember the first time I watched a Star Wars movie because I literally don’t remember a time where I didn’t know what Star Wars was. Therefore, I’m pretty sure my parents and I watched the original Star Wars movies when I was like 4-5 years old. All I know is I rewatched the original trilogy over and over as a kid and my cousins and I had our own Star Wars Fan Club with a theme song. So there’s that.
Of all the movies, which one is your favorite?
“Return of the Jedi” forever!
Are you a “Last Jedi” lover or hater?
I loved it! As I said, I love them all. There are things here and there I wasn’t crazy about but I overall thoroughly enjoyed it and can’t wait for the next one!
Of course, your shop leans heavily toward Disney-themed jewelry. What was your introduction to the world of Disney?
Similar to Star Wars, I don’t remember a time where I didn’t know what Disney was. My parents got me a VHS tape (I’m aging myself) of the Silly Symphony cartoons and the old Disney cartoons as a kid and I used to watch them over and over! That’s how I fell in love with Donald Duck, who is my favorite forever. I have an old video of me at my first Disney trip at 4 years old and I’m fixated on finding Donald to the point where my Dad had to turn off the camera because I wouldn’t shut up about it!
You visited Disneyland Paris on your honeymoon last year. Tell me about that. What were some of your strongest impressions of that particular park?
Yes, I did and it was super fun! I did not get to experience as much of the park as I would have liked because my husband and I were pretty tired but I still had a great time! So my thoughts on the park … the Anaheim Space Mountain is better, Disney Paris has the CUTEST decor and I love the teacups, I love that Tower of Terror is still ther, and they have good dessert. Also the castle is super pretty. That’s all I got!
What are your favorite Disney movies, characters, attractions, etc.?
This is such a hard question for me because I really do love so many of them! So excuse me if I over-answer this question.
Top Five Disney movies: “Beauty and The Beast”; “Aladdin”; “Fox and The Hound”; “Robin Hood”; “Mary Poppins.”
Top Three Pixar movies: “Up”; “Coco”; “Inside Out.”
Favorite Characters: Donald Duck and Belle.
Attractions: Tower of Terror, but also the Guardians of the Galaxy ride is awesome; Big Thunder Mountain and Peter Pan.
Why do you gravitate toward Disney-themed designs?
Because I love all things Disney and themed outfits/Disneybounding so many of the accessories I make are for that purpose. Accessorizing is my favorite things to do!
You’re a clinical psychologist doing your post-doctoral residence to complete your hours to apply for your license. How on Earth do you find the time to run FemmeDeBloom as well?
I am indeed! This is a great question and I get asked this a lot and honestly it’s because I really love FemmeDeBloom. While part of me is extroverted, I am also an introvert and get my energy from being alone. Doing crafts and making things is my time to spend with myself and it’s a relaxing thing for me! I can also watch Netflix or listen to audiobooks at the same time so it’s kind of fun! I also have help from my husband now, which has been really cool, and my best friend Jade. I do wish I had a little more free time because I spend a lot of time working but this is temporary since I need hours right now for my license.
This might be a stretch, but do you feel like your experience in clinical psychology gives you any unique insights into fandoms or geek culture?
Not a stretch at all! I actually think it does as far as being aware of how social issues play into the stories/characters within fandoms. I think the awareness I’ve gained about the human experience and diversity has played into how I engage in the different fandoms I’m into. I’m always open to critiquing different portrayals of characters and just having discussions about people’s views on things. It also works the other way because I think my creativity and using my creative self has also made me a better, more flexible psychologist. I’ve also found ways to introduce music and art therapy with my patients, which I am really thankful for!
You’re a fan of “Riverdale.” Why does that series appeal to you?
Well, I grew up loving Archie comics so I think that is the reason I watched in the first place. I don’t know what it is about Riverdale but I just get sucked in. I like the darkness of it and although some of it is super cheesy at times, it’s just really fun to watch.
Who do you ‘ship on that show?
Ugh, this is hard. I feel like I’ve changed my mind a lot on this. But right now I definitely like Bughead (Betty and Jughead) together and I don’t know how I feel about Veronica and Archie, aka Varchi, because I feel like she’s a bad influence on him. My newest favorite couple is Cheryl and Toni, aka Choni. They are so cute!
Another of your fandoms is Harry Potter. What’s your Hogwarts house?
So I’ve taken the Pottermore test twice, three years apart. I was initially a Gryffindor but more recently a Hufflepuff. So I guess I’m a Griffinpuff?
How were you introduced to J.K. Rowling’s series?
I actually started with the movies because my little cousin at the time was obsessed with Harry Potter. I watched the first one and fell in love so I started reading the books and following the movies after that!
You’re a book lover, so it’s no suprise FemmeDeBloom also happens to have a Bookworm Collection. What first sparked your love of reading?
So I think I said this already above but credit for this is 100% from my mom. She is a book lover and librarian and introduced me to the love of reading very early on. We still read books at the same time on purpose and talk about them!
What are some of your favorite titles?
My favorite childhood book is “Little Women.” My favorite book of all time is “Les Miserables” by Victor Hugo (not the abridged version!). I love pretty much every genre but I lean towards young adult novels, mysteries, memoirs of people I am interested in and historical fiction. I also like sci-fi. Okay, I just like reading it all!
Some of my recent favorites that I’ve read are “The Lady Black Unicorn” by Tiffany Haddish, “Every Day” by David Levithan, “The Hate U Give” by Angie Thomas, “Simon vs. the Homo Sapiens Agenda,” and “Kitchens of the Great Midwest” by J. Ryan Stradal.
Do you have a lot of books in your house?
Not as many as I would like to. I need some better bookcases! I have a lot of my books in storage right now.
You got married last year. Does your husband share your love of geeky things? What are some of your shared interests and activities?
My husband does share some of my geeky love, including superheroes/comics (He knows way more than I do!), Star Wars, and Game of Thrones. We both love watching movies so that is something we do together a lot, whether at home or at the theater for date night. I also got him into Harry Potter so we watched all of the movies together.
For your honeymoon, you took a trip to Europe. Aside from Disneyland Paris, did you visit any other geeky sites?
Well, we did visit a bunch of museums which is kind of geeky? The last time I went to Europe was a little more on the geeky side because I visited Victor Hugo’s grave (writer of “Les Mis”) and visited the pub where C.S. Lewis and J.R.R. Tolkein wrote and hung out! For my honeymoon trip, we visited the Moulin Rouge for a show which was so cool! But yeah, not as geeky.
What’s left on your geek bucket list?
Do a Harry Potter, Beatles, and Downton Abbey tour in England.
Write a book.
Visit Disney World.
Visit the Hobbit holes in New Zealand.
Go to WonderCon one of these years.
Visit a cat cafe in Japan.
Go on a Disney cruise.
Make everything in my Star Wars and “Gilmore Girls” cookbook.
Go to Disneyland on May 4th.
Take a tour of Lucasfilm.
Participate in a zombie run.
I’m sure there are more but these are off the top of my head.
Do you have any future goals or dreams for FemmeDeBloom or your jewelry designs?
My only is to continue making new collections and sharing my ideas with people. I hope to continue meeting new kindred spirits and learning about other small businesses that I can support.